More than Wholesale-The woman behind the brand!

Hi, I’m Sierra — founder of 1/2 Penny Wholesale.
What began in my dining room in 2019 has grown into a nationally trusted wholesale brand serving thousands of boutiques across the United States.
From the very beginning, my mission has been intentional: to provide boutique owners with trend-forward, high-quality apparel at pricing that empowers real growth. I understand the margins, the risk, the late nights because I started exactly where you are.
Behind the brand is a strong support system. My husband has stood beside me through every season of growth, from the earliest packing days to the expansion we celebrate today. And when I’m not building the business, I’m a proud German Shepherd dog mom because balance matters, too.
I’m honored to be part of your journey and even more excited for what you’re building next.

Penny Incentives

  • Save20- Save 20% off any $400 purchase
  • Save15 - Save 15% off any $250 purchase
  • Save12 - Save 12% on any order over $125
  • Save10 - Save 10% On any order over $50